Who We Are

DiversityTV was created by TDS Management Group, Inc. which is a leader in multicultural marketing and communication. Through our network of diverse media, corporate, and non-profit alliances we foster productive relationships that result in pragmatic and measurable outcomes for our clients. President and CEO Troy Shaw is a broadcast journalist with more than a decade of television and communication experience, specializing in diversity initiatives. Key leaders within the organization are widely recognized industry leaders in marketing, communication, public relations, management, training, video and television production, creative concepts, and technical applications.

View Troy Shaw's profile on LinkedIn
View Troy Shaw’s profile on LinkedIn.

Our Services

  • Multicultural/Diversity Assessment & Consulting
  • Test programs
  • Competitive Market Analysis
  • Marketing and Sponsorship Audits
  • Market Research & Trend Forecasting
  • Alternative Marketing Communications Plans
  • Multicultural Outreach Initiatives
  • Media Buys/Media Relations
  • Agency Partner Integration
  • Data Capturing and Lead Generation Consulting
  • Concept Development
  • Employee/Consumer/Supplier Diversity Initiatives
  • Target Marketing, Communication, Public Relations
  • Speaking Engagements
  • Live Television Production (Focus on Diversity (CBS/Ch58); Changing the Face of Donation)
  • Broadband Video News Magazine (DiversityTV.net)
  • Vision Launches (video/multi-media mission statements, business plans, product or program launches)
  • Direct Response TV Commercials
  • Film Production (music videos, shorts, feature films)
  • Recruitment and training videos
  • Infomercials
  • Pod casting/Video Streaming
  • Digital 3-D animation

Creating Efficiencies

Our goal is to help our clients identify time and cost efficiencies by identifying duplication of efforts, streamlining processes, sharing best practices, and by creating a more integrated system for brand communication. TDS Management Group, Inc. can help better leverage and internal capabilities by providing external and internal multicultural outreach assistance in markets that are currently underserved.

Determining Non-Traditional Approaches

TDS Management Group, Inc. provides insight on cultural nuances that are often eclipsed or misunderstood through traditional research and reporting methods. We help our clients to understand which consumers respond better to high touch engagements, web marketing, television/radio placement, viral marketing, and other relevant forms of alternative marketing and communication.

Understanding the Landscape of Opportunities

Marketing and multicultural directors are often time strapped and therefore resource constrained. This can lead to increased spending and missed opportunities. Beyond general consulting and strategic planning, we outline the entire landscape of opportunities from marketing to diverse niche groups and individuals. Based on the clients needs, we can provide you with:

  • Multicultural consulting as it relates to the recruitment of faculty, staff and students
  • Focus group meetings with key faculty and executive staff to determine measurable multicultural goals that best achieve favorable outcomes as they relate increased recruitment of minority faculty, staff and students
  • Develop customized marketing communication tools designed to appeal to specific multicultural audiences (recruitment videos, brochures, video streaming, web tools)
  • Media buys through TDS Management Group, Inc. partner groups including print and electronic media outlets
  • Placement/branding recommendations for tradeshow booths/activities at various major events that showcase multicultural recruitment (African World Festival, Wisconsin State Fair, etc., Fiesta Mexicana, Asian Moon Festival, Native American Festival, etc.)
  • Awareness initiatives with public and private high schools
  • Multicultural press releases included in business news wire distribution
  • TDS Management Group, Inc. will use its established network with inner city non-profit agencies to create synergy and awareness of multicultural initiates
  • Additional services outside of multicultural recruitment of faculty, staff, and students includes but is not limited to:
    • Ongoing diversity training
    • Multicultural learning tools in support of classroom curriculum (video, distance learning, et al)
    • Web streaming
    • Pod casting
    • B-roll